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作者：升圳網(wǎng)   瀏覽量：3374 次   發(fā)布時間 ：2019-09-09

Many educational institutions are devoting themselves to building brand effect. The mode of enrollment of educational institutions is in a transitional period. Educational institutions should pay more attention to brand promotion and construction. Majority of educational institutions are exploring breakthroughs by building brands to put educational institutions in a leading position in the industry. 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝The following measures should be taken to build the brand of educational institutions

1. Understanding students and parents and discovering learning needs



The information of the enrollment market of educational institutions comes from the enrollment market survey. Many successful brand educational institutions collect customer information through the enrollment market survey. Some educational institutions collect feedback from students and parents regularly in the process of enrollment. 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝Few educational institutions do not conduct enrollment Market Research and information collection, and those that focus on enrollment market information have higher brand status than other brands.



New Oriental School has many well-known brands.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝 Every brand is promoted through the cooperation of the brand research department within the school, the enrollment Market Research Department and the external enrollment Market Research institute. Therefore, every brand of New Oriental has been welcomed by students and parents.



In order to build a brand, educational institutions should first understand students and parents, understand their learning ideas and purchase curriculum habits. 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝The learning needs of students and parents are the core needs of educational institutions. Some people even say that the key to a successful brand is to know your customers as well as your spouse.



2. Maintaining Long-term Strategic Thinking



The success of the brand comes from long-term efforts. Many educational institutions are short-sighted and only focus on the current interests. Sometimes,哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝 they attract students and parents through unconventional means such as recruitment market hype or creating emergencies. However, the lack of systematic construction and investment of the brand has led to the rapid decline of the brand. There are also many educational institutions that fail to adhere to the difficulties encountered in the initial stage of brand building, leading to the failure of the brand.



3. Continuous Product Innovation



Brand success is inseparable from sustained innovation of educational products.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝 Many educational institutions invest a lot of research and development costs to maintain the continuous innovation of educational products or services. Educational product or service innovation is very important for the brand's market position in recruiting students. Only by continuing to innovate educational products or services, can the connotation of brand be enriched and the core competition of brand be strengthened.



4. Attaching importance to educational products or services



Educational product or service quality is the foundation of brand. The quality of courses and teachers can not withstand the test. They will not only not establish a good brand image, but also damage its brand reputation in the industry. Educational institutions that neglect the service quality of educational products are doomed to be eliminated by the enrollment market. Educational brands with excellent teaching quality can gain a certain market position by relying on the strategy of teaching quality. Regardless of the technical content of educational products and services, educational institutions should strictly control the quality of teaching. There are many successful examples depending on the quality of teaching.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝 It is also common that the enrollment market is eliminated because of problems in the quality of teaching.



5. Expanding the Service Line of Educational Products



Educational institutions usually carry out the strategy of expanding the service line of educational products in order to enhance the publicity of brands.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡營銷外包,哈爾濱全景拍攝,哈爾濱vr全景拍攝 Educational product line expansion is to provide learners with more choices by designing educational products of different majors and forms of learning.