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做好的營銷型網(wǎng)站可以隨意更改么

作者：升圳網(wǎng)   瀏覽量：3850 次   發(fā)布時(shí)間 ：2019-09-07

Today, most corporate websites have been online for several years, or even more than a decade. In order to adapt to the changes of the Internet environment, it is necessary for enterprises to adapt to the market environment through website revision, so that more users can get a better experience, but some companies are worried that website revision will affect the ranking of websites. Today, Xiaobian came to talk with you about the impact of website revision on website promotion and optimization.

I. Reedition of the Home Page of the Website哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包



One of the easiest ways for search engines to react to website revision is home page revision, which adjusts the title and keywords of the website. It means to abandon keywords that have been optimized and optimize new words from scratch. The homepage of a website is the most centralized page,哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 and the TDK of the website is the most important part of the homepage. Search engine visits the website will focus on viewing the TDK of the website. Frequent changes in TDK will reduce the trust of search engines on pages, so it is natural to reduce the ranking. If you have to modify the TDK of the website, it is recommended to fine-tune and slowly adapt the search engine to the website.



2. Web page revision



Web page modification is a common way to improve the site page, make the page look better experience, more attractive to users, this change will not have a great impact on the optimization of the site. So we can often see some website page replacement template. 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包Of course, we can pay attention to some details when we change the website template, which can also promote the optimization of the website.



III. Re-edition of Website Structure



Website structure revision involves many aspects, 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包is the most difficult to grasp a way of revision, slightly inadvertent will lead to a decline in the ranking of keywords. Therefore, special attention should be paid to:



1. Modification of Column Navigation



On the one hand, adding or deleting columns and navigation will cause a lot of hidden dangers of dead chain. On the other hand, search engines will have "memory" on the structure of the website. After the change, spiders will have disordered memory on the website. Both of these will lead to search engines need a period of recovery on the website.



2. Architecture of Web Site



The changed architecture is presented in the eyes of search engines with a new face. There will certainly be a process from strangeness to familiarity. It is a normal thing to be left out by search engines in the unfamiliar period.



3. Change of Domain Name and Server



In the process of website revision, the domain name and server can not be changed as far as possible, 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包because if the domain name is changed, it will directly affect the ranking of the website in the search engine.



Above is the analysis and summary of the small edition of the website revision will have an impact on the promotion and optimization of the website, hoping to help you.